An interesting article in the LA Times about how more advertising agencies are looking to songwriters to create original music for their commercials. Be sure to click through to get the whole article!
Commercial-music licensing is a booming business, as advertisers, filmmakers, TV producers and others use pop songs to gloss their products.
Recent ad spots include Texas blues star Gary Clark Jr.'s soulful number “Next Door Neighbor Blues” as the soundtrack to a recent JCPenney swimwear ad, British folk singer Jake Bugg's “Lightning Bolt” selling Gatorade, and Seattle's breakout hip-hop team Macklemore and Ryan Lewis' “Can't Hold Us” hawking Microsoft Corp.
But licensing pop songs can be quite costly. So an increasing number of ad agencies are looking for original compositions for their commercials.
That has meant songwriting jobs for Los Angeles musicians and composers who are writing jingles while waiting for fate to turn them into rock stars.
“It used to be that you got called a sellout. But times have changed,” said Casey Gibson, a musician who has been paid to write jingles for Purina dog food and Columbia Sportswear commercials…More at Demand for ad jingles turns LA songwriters into music factories – Los Angeles Times